Job Description

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Senior Strategist - HubSpot

TSL Marketing is looking for a Sr. Strategist to plan and manage marketing automation efforts using HubSpot for our B2B tech customers. Someone who is passionate about marketing, and is data-driven, detail-oriented, hands-on, and a strategic thinker will excel in this role. Our team members help us innovate, drive the direction of our firm, and grow with TSL. Contact us to see if we are a fit for each other!

Responsibilities

Support TSL and customer teams to develop marketing automation strategies and make data and insight-driven decisions.

• Support with data and campaign strategy creation, including defining business requirements and creating technical implementation plans.
• Configure and enhance existing data architecture with complex logic and data methodologies through custom CDOs, properties, and automation workflows.
• Model, test, and perform Quality Assurance for campaign and data projects.

Data automation strategy and implementation for Enterprise-level data projects

• Plan and build complex automated Workflows to support new data projects
• Ongoing support for highly customized Preference Center, Lead Scoring, Lead Lifecycle, Lead Routing, Nurture programs
• Manage HubSpot integration with other tools
• Build and update Custom Objects
• Create customized Reports and Dashboards

Campaign execution and ongoing optimization for our customers using HubSpot.

• Build emails, landing pages, and workflows
• Manage lists
• ABM campaign management
• Ad Account integration
• Campaign Attribution

Lead customer-facing consulting and working sessions to review data and campaign strategy and model approaches

Collaborate closely with key stakeholders in Marketing, Marketing Operations, and Sales functions

Creation of, and adherence to Marketing Operations best practices and process to maintain CRM organization, data hygiene, etc.

Delight and retain TSL customers by providing outstanding service and delivering value.

Participate in leading innovation at TSL to stay ahead of a constantly changing marketing and marketing technology landscape.

Qualifications and Skills

• Minimum 3 years of HubSpot Enterprise Marketing Hub experience required. Sales Hub and/or Service Hub experience is a plus.
• HubSpot certifications and admin-level expertise with HubSpot. Experience with other marketing automation systems such as Oracle Eloqua or CRMs such as Salesforce is a plus.
• BA/BS preferred, BA/BS in marketing is a plus
• Detail-oriented
• Ability to create solutions to complex problems
• Ability to work well with others to accomplish goals
• Excellent verbal and written communication skills
• Cares deeply about the success and well-being of customers and colleagues

About TSL Marketing

Since our founding in 1999 as Technology Sales Leads, we are committed to helping B2B technology companies grow their business. With our beginnings in the lead gen space, we have expanded to be a full-service digital agency. Many of the world's top technology companies trust TSL to plan, develop, and manage their sales and marketing efforts. TSL is committed to staying ahead of the competition while cultivating company growth and a WOW customer experience. Our goal is to continue to wow and delight our customers with great people doing great work.

TSL Offers:

• Remote working environment
• 4 weeks paid vacation
• Competitive health benefits
• Short-term disability
• AD&D
• Life insurance
• 401(k) match
• ADP discounts

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Application Question(s):

• How many years of experience do you have using HubSpot Enterprise?
• What percentage of your current job primary responsibilities are for work within HubSpot?
• How many years have you worked full time for a digital marketing agency?
• How many years have you used HubSpot Sales Hub?
• How many years have you used HubSpot Marketing Hub?

Experience:

• HubSpot: 3 years (Preferred)

Work Location: Remote

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